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U.S. Department of Health and Human Services Office of Disease Prevention and Health Promotion

Tobacco Use: Mass-Reach Health Communication Interventions

About this resource:

Systematic Review

Source: The Guide to Community Preventive Services

Last Reviewed: April 2013

Workgroups: Tobacco Use Workgroup, Health Communication and Health Information Technology Workgroup

The Community Preventive Services Task Force (CPSTF) recommends mass-reach health communication interventions to reduce tobacco use, increase successful quit attempts and use of services like quitlines, and reduce new tobacco use in young people. Mass-reach health communication interventions aim to reach large audiences through TV and radio broadcasts, print media, out-of-home placements like billboards, and digital media. CPSTF looked at studies in which TV was the primary media channel. In addition, CPSTF found that mass-reach health communication interventions are cost-effective. 

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Objectives related to this resource (11)

Reduce current tobacco use in adults — TU‑01
Improving
Reduce current cigarette smoking in adults — TU‑02
LHI label
Improving
Reduce current cigarette, cigar, and pipe smoking in adults — TU‑03
Improving
Reduce current tobacco use in adolescents — TU‑04
LHI label
Getting worse
Reduce current cigarette smoking in adolescents — TU‑06
Target met or exceeded
Reduce current cigar smoking in adolescents — TU‑07
Improving
Reduce current use of smokeless tobacco products among adolescents — TU‑08
Target met or exceeded
Eliminate cigarette smoking initiation in adolescents and young adults — TU‑10
Improving
Increase past-year attempts to quit smoking in adults — TU‑11
Little or no detectable change
Increase use of smoking cessation counseling and medication in adults who smoke — TU‑13
Baseline only
Increase successful quit attempts in adults who smoke — TU‑14
Little or no detectable change

Suggested Citation

1.

Guide to Community Preventive Services. (2013). Tobacco use and secondhand smoke exposure: mass-reach health communication interventions. Retrieved from https://www.thecommunityguide.org/findings/tobacco-use-and-secondhand-smoke-exposure-mass-reach-health-communication-interventions