The U.S. Department of Health and Human Services’ Office of Disease Prevention and Health Promotion (ODPHP) created the Take Good Care campaign to help people get important clinical preventive services. It focuses on Black and Hispanic women ages 45 to 54, who are often in a caregiving role. The campaign encourages them to make preventive care a priority — by using our MyHealthfinder tool to learn which services they need to protect their health.
Check out our Executive Summary [PDF - 1.6 MB] to learn more about Take Good Care.
Be sure to share the campaign resources with your networks. Check out the toolkit in Spanish.
On this page:
- Tips for promoting Take Good Care
- Sample newsletter copy
- Social media messages and graphics
- Print materials
Tips for Promoting Take Good Care
Use these tips to promote the Take Good Care campaign in your community and on social media:
- Share campaign materials at community events
- Display campaign materials in your organization's waiting room or distribute them to your community email listservs
- Use our ready-to-share social media messages and graphics to spread the news online — remember to use the hashtag #TakeGoodCare and tag ODPHP!
- Link people to health.gov/TakeGoodCare for more information
Get more ideas to promote Take Good Care [PDF - 1.6 MB].
Sample Newsletter Copy
Use or adapt this content to spread the word about the Take Good Care campaign in your newsletter or blog.
Subject: HHS Take Good Care campaign promotes preventive health services
Body: Clinical preventive services, like screenings and vaccinations, are one of the most important tools we have to prevent health problems — or to stop them from getting worse. But 9 in 10 people in the United States aren’t getting all recommended preventive services, and the COVID-19 pandemic has only made this problem worse.
That’s why the U.S. Department of Health and Human Services (HHS) Office of Disease Prevention and Health Promotion (ODPHP) created the Take Good Care campaign. The campaign focuses on Black and Hispanic women ages 45 to 54, who are often in a caregiving role and may be managing their family’s health care. Take Good Care is a call to action to encourage them to make their health a priority — by using ODPHP’s MyHealthfinder tool to learn which preventive services they need.
The MyHealthfinder assessment tool offers recommendations for preventive services based on age, sex, and pregnancy status. MyHealthfinder also includes easy-to-understand information about clinical preventive services and other health topics.
The Partner Promotional Toolkit offers resources to help organizations promote the Take Good Care campaign in their communities. Please spread the word to your networks! Together, we can help people get the preventive care they need to stay healthy.
Sample Social Media Messages and Graphics
Use these messages and graphics to promote Take Good Care on your social media platforms. You can adapt messages to align with your organization’s priorities or use them as is.
Twitter Posts and Graphics
You are your family’s heart and soul — the one who keeps it all together. That’s why it’s so important for you to #TakeGoodCare of your health. @HealthGov’s MyHealthfinder tool can help: health.gov/TakeGoodCare
You give a lot to others — now’s the time to give back to yourself with preventive care that helps you stay healthy! Get recommendations from @HealthGov’s MyHealthfinder to help you #TakeGoodCare: health.gov/TakeGoodCare
You might know that screenings can find health problems early. But #DYK that some screenings can stop problems from developing altogether? Learn more about preventive services from @HealthGov’s MyHealthfinder: health.gov/TakeGoodCare #TakeGoodCare
Finding health problems early can save you money down the road. It’s just 1 more reason to #TakeGoodCare of your health! Find out which preventive health services you need at MyHealthfinder: health.gov/TakeGoodCare @HealthGov
#DYK? More than 9 in 10 cases of #CervicalCancer are preventable with regular screenings & HPV vaccination. #TakeGoodCare by finding out which preventive services you may need with MyHealthfinder: health.gov/TakeGoodCare @HealthGov
Fact: 9 in 10 people in the U.S. aren’t getting the clinical preventive services they need. @HealthGov’s MyHealthfinder tool can help you #TakeGoodCare by providing recommendations for preventive care: health.gov/TakeGoodCare
Calling health educators & care providers! You can help encourage people to #TakeGoodCare by using MyHealthfinder so they can learn about recommended preventive services. Share with your patients: health.gov/TakeGoodCare
Facebook Posts and Graphics
You are your family’s heart and soul — the one who keeps it all together. That’s why it’s so important for you to #TakeGoodCare of your health. Use MyHealthfinder to learn about the preventive care you need: health.gov/TakeGoodCare @HHSHealthGov
You give a lot to the people you care about. Now’s the time to give back to yourself with preventive care that helps you stay healthy — and feeling your best. Get recommendations for care that’s just right for you from @HHSHealthGov’s MyHealthfinder: health.gov/TakeGoodCare #TakeGoodCare
You might know that health screenings can find problems before you have symptoms. But did you know that some screenings — like for cervical cancer — can actually stop problems from developing altogether? Learn more about how to #TakeGoodCare by getting recommendations for preventive care from @HHSHealthGov’s MyHealthfinder: health.gov/TakeGoodCare
LinkedIn Posts and Graphics
9 in 10 people in the United States aren’t getting all recommended clinical preventive services. Encourage people in your community to #TakeGoodCare of their health by using MyHealthfinder to get recommendations for preventive care: health.gov/TakeGoodCare
Do you want to encourage people in your community to catch up on key clinical preventive services? Help them #TakeGoodCare by connecting them to MyHealthfinder, which offers recommendations for preventive care: health.gov/TakeGoodCare
Calling health care providers everywhere! Help your patients find out which preventive services they may need by sharing the MyHealthfinder assessment tool. It provides recommendations for preventive care based on sex, age, and pregnancy status. Share it today to help your patients #TakeGoodCare: health.gov/TakeGoodCare
Instagram Posts and Graphics
You are your family’s heart and soul — the one who keeps it all together. That’s why it’s so important for you to #TakeGoodCare of your health by getting recommendations for preventive care from MyHealthfinder. health.gov/TakeGoodCare
You give a lot to the people you care about. Now’s the time to give back to yourself by getting the preventive care that helps you stay healthy. So #TakeGoodCare — use MyHealthfinder to find recommendations for health services you may need. health.gov/TakeGoodCare
Preventive health care can find problems before you have symptoms — and even prevent some health problems. MyHealthfinder gives you recommendations to help you #TakeGoodCare. health.gov/TakeGoodCare
Print Materials
Use these materials to promote the campaign in your organization’s waiting room, at community events, or other places in the community where people gather.
The 5 Reasons to Get Preventive Health Care poster highlights the importance of getting recommended screenings. It's available in 2 sizes:
The Take Good Care palm cards are a great way to help you promote the campaign — hand them out at events or stack them on welcome desks at your organization. Each card includes a QR code that links to health.gov/TakeGoodCare.
